Stop Smoking

with Hypnosis and NLP

Full Back-up Support Included!

Hypnosis is scientifically proven to be the most effective way to stop smoking. Learn how you too can become a non-smoker, with a very safe and effective smoking-cessation method originally developed in the UK. Take your first step towards health and freedom and book your 2-hour session with us!

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So You Want To Stop Smoking?

Are you tired of feeling out of control, wasting your money and worrying about your health? Do you want to be free of the chains of your smoking habit?

Like many smokers you may have tried to quit in the past, using gum, patches, inhalers, prescription pills and even willpower, but without success. That is because none of these products deal directly with the mental and emotional source of the habit – your complex brain and its unconscious mind.

The great news is that you do have the power within you to achieve health and freedom.

The Most Effective Stop Smoking Method

“Hypnosis is the most effective way to stop smoking, according to the largest ever scientific comparison of ways of breaking the habit.” – New Scientist, Vol. 136 issue 1845, October 1992.

To find the most effective way to give up smoking, scientists at Iowa University analysed the results of more than 600 studies covering almost 72 000 people from America and Europe.

Hypnosis surpassed all other available methods in its ability to help smokers stop smoking, and was found to be 15 times as effective as trying to stop alone.

Proven Success Rates With  Hypnosis

With the very latest hypnotherapy techniques, smoking cessation success rates can reach as high as 95%, as proven in scientific studies as early as the 1960s.

Of course, there are various degrees of success with hypnosis, because much depends upon the skill and experience of the individual hypnotherapist, as well as the techniques being used by them.

You’ve come to the right place! Hypno-smoking employs a very effective smoking cessation method originally developed in the UK, and has been tried and tested over a period of 18 years.

The Smoking Habit

Various research studies conducted over the years have consistently proven that the vast majority of cigarette smokers do want to stop smoking. So why don’t they just stop?

Unconscious Habits

The human mind works on two different levels. We have an unconscious mind that is programmed from birth to respond automatically to the world. Our unconscious mind runs the things we don’t need to think about, including our breathing, heartbeat and immune system as well as our automatic emotions and habits, both good and bad habits.

And we also have a conscious mind. It is the part of the mind where we tend to live, it is whatever we are aware of in any given moment. We think, we make decisions, and we are motivated to act on those decisions with our conscious minds.

For the majority of smokers, smoking starts at a young age through a conscious decision. Typically, when young people start smoking, they cough, they feel dizzy, their eyes water and they want to throw up. But they force the body to continue smoking and pretty soon it adapts to smoking and it becomes a habit.

For the unconscious mind to form a habit all that we need to do is to practice it, making use of conscious repetition. The unconscious mind is not judgemental, and so it does not matter if what we are practising is good for us or not. If we are practising something, the unconscious mind trusts that it is important to us, and our survival.

No Conscious Control

And so after a certain amount of practice the unconscious mind will take the behaviour that is being practiced on board. And if there is also an anticipation of a reward from the behaviour the unconscious mind will send a signal through body in the form of a craving, at precisely those times that the behaviour has been practiced in the past. And that is why social smokers have cravings only in social settings.

And because we tend to act on unconscious cravings this means that the conscious mind is no longer in control. We can decide to stop smoking at a conscious level and we can demand that the unconscious mind stop the habit, but it will continue, following a basic survival mechanism.

Since we don’t usually practice something we don’t want, this is not normally a problem. Smoking is unusual in this regard. We were mislead when we were young to believe that smoking is beneficial in some way, after all actors in movies and adults smoked. And so we practiced smoking until it became a habit, only to discover later on in life that it is not beneficial to us at all.

The Easier Way to Stop

So we have to train the unconscious mind to form the habit of NOT smoking. The long and uncomfortable way is to practice out of it, just like we practiced into it, using our willpower. The easier and more effective method is to use hypnosis, which means you don’t need any practice at all.

Book your 2-hour stop smoking session with us, and allow us to help you comfortably transition to the healthy lifestyle of a happy non-smoker.

Stop smoking products currently available focus primarily on nicotine replacement. Scientific studies have shown that these products have only a 10% success rate.

By using these products, you are unconsciously saying, “There is something that I need in a cigarette, therefore I need to substitute the cigarette with something else.” You replace one habit with another.

You already know that there is nothing in a cigarette that your body needs. Non-smokers naturally enjoy life without the need for cigarettes.

According to the American Cancer Society, nicotine and its by products are eliminated from a regular smoker’s body within three to four days. And in order for smokers to quit smoking and stay quit, they must deal with the mental dependence of smoking.

The emotional and mental dependence is what make it hard to stay away from cigarettes after you quit smoking, so lets look in the right place – your mind.

If you want to stop smoking, hypnotherapy is a powerful approach to creating that change within the unconscious, the repository of your behaviours and habits.

The Smoking Habit - Young non smoking girl

Visit our Health Risks page to learn
about the dangers of smoking

What Is Hypnosis?

Hypnosis is simply a very enjoyable and natural state of relaxation. Whenever we are completely relaxed our brainwaves slow down to alpha state, and while in the alpha state our critical factor is less active.

The critical factor is the part of the conscious mind that decides what will be let into the unconscious programming, by checking what is already there. It is the guardian at the gates of the unconscious programming.

If I were to say to someone, “Just stop smoking right now.” One’s critical factor would kick in, it would check one’s accumulated experience and beliefs about smoking and would likely say, something to the effect of, “That’s not possible.” And it would block that suggestion from reaching one’s unconscious mind.

While the critical factor is less active, the unconscious mind is more open to receiving suggestions, such as stopping smoking. One is still fully conscious and in control and will hear the suggestions that are offered by the hypnosis practitioner.

And as long as the suggestions that are offered are acceptable to the conscious mind they will flow into the unconscious mind unblocked by the critical factor. If any suggestions are offered that are not acceptable they will be rejected by the critical factor.

Every one of us experiences naturally occurring alpha states on a daily basis. Whenever we daydream or use our imagination we are in the alpha state and our critical factor is suspended.

And it is the same when we watch a good movie. For a movie to become real we have to suspend our critical factor, otherwise we would be aware that we are watching a movie. However, if something were to happen that is not believable, in the context of the movie, our critical factor would instantly be aware of it.

Hypnosis is simply a process through which we have learned to access this totally naturally occurring state, in which the unconscious mind is more open to learning. To stop smoking with hypnosis you simply relax back in a nice comfortable chair and allow yourself to be guided by the voice of your hypnotherapist. Stopping smoking can be easier for you than you ever thought possible

Professional Hypnotherapy

Hypnosis is completely safe and is utilised in a variety of fields, including: medicine, dentistry, law enforcement, professional sports, and education. The old myths and misconceptions about hypnosis are giving way to proven, scientifically sound applications. Both the British and American Medical Associations approved clinical hypnotherapy as early as the 1950s.

Unfortunately, misunderstandings about hypnosis that originate from what we see in stage hypnosis shows, watch in movies and read in fiction books still persist today. As a result, most people have a limited understanding of the positive results that can be achieved in a professional hypnosis session. If you would like to learn more please read the FAQ’s below and if you have any other questions please feel free to contact us.

Will I be asleep?

When a person is in hypnosis they are not asleep, or in some kind of coma. They are relaxed and very much aware of what is going on around them. You will hear your hypnotherapist’s voice and will remember more or less what they have said.

Will I lose control?
It is a myth that someone can take over another person’s mind. In hypnosis you are in full control at all times and cannot be made to do or say anything against your will.

You must therefore actually want to stop smoking in order for the treatment to be successful. Volunteers in stage hypnosis shows are actually doing what they want to, as they are typically extroverts who enjoy entertaining others. That is why they volunteer.

Will I reveal or blurt out any secrets that I would not want to?
A hypnotised person retains enough self- and overall awareness and control so they do not reveal anything they want to keep secret or aren’t ready to make public.
How will I know if I am hypnotised?
Some people cannot tell the difference between the hypnotised alpha, and the waking beta states. Most people feel very relaxed, and others feel a floating weightlessness. One thing that people do notice is an inexplicable change for the better in their daily behaviours.
Are there people who can’t be hypnotised?
The idea that some people are just not hypnotisable is not true. Anyone who can daydream, pay attention, and follow instructions can be hypnotised, if they are willing. Someone may have concerns about hypnosis that inhibit them from relaxing totally, for example, a fear that they may lose control in some unacceptable way. This will interfere with relaxing enough to enter the alpha state.
Isn't nicotine a drug like heroin?
Nicotine is a plant poison. Most plants have poisons as protection against foreign insects. Even the plants we eat do; almonds have arsenic and potatoes have nightshade. Some plant poisons are psychoactive, meaning they’re drugs. A psychoactive plant poison changes a person’s emotional state and their perception. Nicotine doesn’t do either and that’s why it’s not a drug. It’s also the reason that people are able to smoke cigarettes and still go to work, because they’re not high!

Humans have been aware of and used the known psychoactive plant poisons like marijuana, cocaine from the cocoa leaf and heroin from the poppy flower for thousands of years. And nicotine has never been sold on the street as a drug. Nobody would buy it, because you can’t get high from it. If a non-smoker, without a tolerance to nicotine, were to use a nicotine patch, within a short period of time they would experience the side effects of poisoning, including elevated heart rate and nausea.

Most people know about the plant poison arsenic. Nicotine is the protective plant poison of the tobacco plant and it is in fact three times more toxic than arsenic.

Isn't nicotine physically addictive?
It has been scientifically proven that smoking is not a result of a physical addiction to nicotine. Two very well respected professors of psychology, at the University of Tel Aviv, have reviewed every published experiment proving that nicotine is addictive. Not one experiment tests whether nicotine is addictive or not. They were all conducted to confirm that it is addictive, starting with the assumption that it’s true. There isn’t a single experiment that conclusively proves that nicotine is addictive, because in fact it’s not.

Their work was published in 2002 and it was open to peer review, so the scientists that did those more than 700 experiments had an opportunity to defend their work. And they didn’t get a single response from the scientific community. They received one response, from The Addiction Journal, questioning their funding.

Interestingly there are a number of experiments proving that nicotine is not addictive. In studies in which nicotine is introduced directly into an ex-smokers body, bypassing the structure of the smoking habit, not one person started smoking again. And in studies in which ex-smokers smoked nicotine-free tobacco cigarettes many started smoking again, because it is the structure of the smoking habit not an addiction to nicotine.

Is smoking really just a bad habit?
It has been proven since 2002 that smoking is a compulsive behaviour, similar to a compulsion to gamble. If a gambler were to try and stop gambling they would experience what a smoker does. Apart from a 3-day nicotine detox, of course. A gambler would experience physical cravings that last about 3 to 5 minutes. And if they were to continue to restrict themselves they might begin to feel irritable and experience mood swings.

Most compulsive behaviours express themselves through a physical craving, including “addictions” to watching television and playing internet games. Almost any behaviour that is repeated consistently, where there is also an anticipation of a reward from the behaviour, will eventually develop a physical craving.

Prior to 1993 the definition of compulsive behaviours was quite distinct from the definition of addictions. The word addiction used to refer to a substance dependency. Now the word addiction applies to any behaviour that is repetitive in nature over which we feel we don’t have control. No substance required.

Hypnosis has been used by celebrities such as Matt Damon, Kevin Costner, Sean Connery, Samuel L. Jackson, Drew Barrymore, Tiger Woods, Ricky Martin, Ellen DeGeneres, and countless others to address habits, behaviours, and athletic performance. Hypnosis has been reported on in many mainstream publications:

“Hypnosis can help adult patients control pain, relieve gastrointestinal problems, stimulate weight loss, clear up skin problems, and accelerate the healing of bone fractures and surgical wounds.”
Consumer Reports, January 2005

“Hypnosis has gained credibility in the past five years because of research using the latest brain-imaging technology. Studies show hypnosis can help treat a multitude of disorders.”
Business Week, February 2004

“Hypnosis can help. A growing body of research supports the ancient practice as an effective tool in the treatment of a variety of problems, from anxiety to chronic pain.”
Newsweek, September 2004

“About the mind/body connection, hypnotherapy provides a tool to document it. Hypnotherapy helps patients tap their bodies’ own power to heal, and relieve pain”
U.S. News and World Report

Hypnosis works - non-smoking young woman
Hypnosis works - non-smoking young guy

Our Program

STEP 1 – Your 2-hour Session

In your 2-hour stop smoking session, we use a powerful combination of the most advanced hypnotherapy techniques and the new science of Neuro-Linguistic Programming (NLP), which takes hypnosis to an even greater level of effectiveness in achieving your goal of becoming a non-smoker.

Earlier in life, you were a healthy non-smoker who could engage in any activity, any situation, without even the slightest thought about cigarettes. As long as you possess the desire to quit, we can enable you to become a non-smoker once again.

We communicate with your unconscious mind so that it understands that smoking is no longer a part of you. You were born a non-smoker and are naturally a non-smoker. It’s just that, for a period of time, your natural state of being has been interrupted.

This means that, as a non-smoker, you would not be suppressing any craving to smoke, nor would you have to avoid certain situations or friends who smoke.

You would not turn to food or other crutches or become irritable and stressed, because we enable the unconscious part of you to return to the non-smoker you used to be, and remove any unconscious need or expectation for you to smoke.

STEP 2 – 7-Day Telephonic Support

Unfortunately, most smokers that stop smoking experience a 3-day nicotine detox. The effect of the detox can include a sensation of anxiety in the area of the abdomen.

Fortunately, with hypnosis, we can completely override the detox effect, or at the very least it is drastically reduced. You will be taught a breathing technique that alleviates anxiety within a few breaths.

And if you are not finding it easy you have telephonic support for a period of 7 days after your session. This is to ensure that you do successfully make it through the detox period without smoking.

Back-up Session

Our method is designed to remove the unconscious craving for a cigarette in one session. However, in the unlikely event that your physical craving for a cigarette has not been removed in your initial session, your stop smoking package includes a back-up session, which is a different approach to the first session.

In order to qualify for the back-up session you must first have made use of the 7-day telephonic support following your session.

Your smoking cessation facilitator will establish whether you are experiencing cravings or temporary detox symptoms, experienced by a small number of people when stopping smoking with hypnosis, and will provide you with the appropriate support to ensure that you do successfully stop smoking.

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stop smoking

To successfully stop smoking, it is important that you really do WANT to stop smoking. This is because the smoking habit is running on both levels of mind, the unconscious and the conscious, and both have their part to play in the smoking habit.

The unconscious mind is the automatic mind and is where the craving for a cigarette is generated. Smokers feel they NEED to smoke because they have cravings. The conscious mind is the thinking mind and is where one’s perception of smoking resides, the idea that smoking is enjoyable or beneficial, and where one’s motivation, or WANT to smoke, is generated.

With hypnosis we can remove one’s craving for a cigarette and one’s NEED to smoke, but one will still be able to make decisions based on what one WANTS to do.

Where the Hypno-smoking method is different from other methods is that we work with both levels of mind! We will work on shifting your conscious perception toward smoking and increasing your motivation, so that you WANT to remain a non-smoker for life.

About Us

Hypno-smoking, based in Cape Town, is a friendly and professional smoking cessation practice, that is dedicated to your success. Our mission is to assist you to become and, even more important, remain a happy and confident non-smoker and to enjoy all the wonderful benefits that arise from living a healthy lifestyle.

Craig Evans is passionately committed to helping his clients achieve the lifestyle and health they desire. As someone who used to smoke, he is familiar with the disappointments and frustrations the majority of smokers experience in their attempts to stop smoking. He has made it his personal mission to assist others in freeing themselves from the chains of their smoking habit, with as little effort and frustration as possible.


Craig is a licensed Master Practitioner of Neuro-Linguistic Programming (NLP) and Ericksonian Hypnosis and is an expert in the area of smoking cessation. He completed his NLP training in London, UK, with Dr Richard Bandler, the founder of NLP and is a member of the Society of Neuro-Linguistic Programming. 

Craig furthered his studies in the application of NLP and hypnosis to smoking cessation through Clinical Hypnotherapist, trainer and author, David Botsford, also based in London. David developed a very successful smoking cessation method that consistently delivers results within one session. For many years, David operated a successful smoking cessation clinic in the prestigious medical district of Harley Street, central London.

Craig is also a member of the South African Institute of Hypnosis (SAIH) and is trained and certified in the SAIH smoking cessation approach. In addition Craig is trained through SAIH in the complex hypnotherapy technique of Parts Therapy. Craig is certified as a Parts Therapy Facilitator through the Charles Tebbetts Foundation, based in the USA.

Craig Evans Hypnotherapist Image


Morning Craig

On my way home after my session on Saturday I thought that this is too easy, how can this change 17 years of smoking. I kept my cigarettes in my bag, because at the time I didn’t feel like a cigarette, so I was waiting to feel like one.

Well it’s now been 5 days since my last cigarette and I still have not felt like one so I have thrown the packet away and I feel great!

Thank you for helping me quit smoking after it’s been a full part of my life for 17 years! It’s amazing! So simple but yet so powerful!

Have a good day!


* Disclaimer

Dear Craig,

I just wanted to drop you an email to say thank you.

It’s been just over a month since we came to see you and we have not looked back. Both Gary and I are now happy non-smokers. I personally am amazed with the outcome and very impressed with how well it worked. It’s hard to believe it was so easy.

I really believe in your method as it’s made a huge difference in the way Gary and I live and enjoy life.

I have been recommending you to everyone who is willing to listen and even those who aren’t.

Thank you once again from the both of us.

Sunette and Gary
Sea Point

* Disclaimer

Good evening Craig

More than one month has passed….and guess what?…….no craving, no side effects… nothing!

I feel great and my wife can’t believe it.

Thank you, and I will promote you accordingly!

Kind regards


* Disclaimer

Many friends of mine have tried to quit smoking using willpower, nicotine patches or even anti-depressants. Recently I recommended that a friend of mine try quitting with the help of hypnosis. As Hypno-smoking was a client of ours it seemed like a no brainer to give Craig a call.

Overcoming the actual physical addiction to nicotine may be relatively easy and may only take a few days; while stopping the deeply ingrained habit of smoking is far more difficult and usually takes years. Hypnosis may be an effective way of giving up smoking by accessing the subconscious mind and reinforcing the message of wanting to be a healthy non-smoker.

Although this may sound rather esoteric, most smokers serious about giving up smoking surely would like to make this transition as easy as possible and should therefore consider the help of hypnosis. In a nutshell it has been 6 weeks and my friend is still not smoking…

Danni Thunell Ende
Editor, The Bay Magazine

* Disclaimer

Hi Craig

I thought I would give you some feedback. I still have not smoked so I am officially a non-smoker. I am feeling so healthy it is unbelievable. I have so much energy.

I spoke to my mother about you. She might be giving you a call soon. I joked with her that now that I have stopped smoking, it makes her the only smoker in the family.

Thank you so much for your help.

All the best.


* Disclaimer

Hi Craig

Just wanted to let you know that I am still a non-smoker. It is just over a month now and I am really starting to feel the benefits. The first week after our session I was a bit dazed and confused – but now things are going well.
Thanks so much – I have given your number to many people already.

Much thanks and regards


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Program Cost

The Cost of Smoking

Alongside is a table indicating the amount you may be spending on cigarettes. The table doesn’t consider the almost certain increasing costs of cigarettes, or the costs of smoking-related illnesses, premium medical care, or days off as a consequence of smoking.

Consider also that when you stop smoking, according the World Health Organisation, you will add an estimated 3 to 10 years to your life!

Investment or Expense?

Of course this is an investment, not an expense. Being freed from the habit of smoking is an investment in one’s health and wellbeing for the rest of one’s life.

And on average one’s investment pays for itself within four to six weeks from one’s savings of the money that one used to spend on cigarettes!

Cigarettes Per Day

1 Day

1 Week

1 Month

3 Month

1 Year













































Note: Average cost of the least and most expensive cigarettes from 5 stores

Individual Lockdown Session



  • 2 hour individual session
  • 7-day telephonic support
  • Back-up session

* Please note
We will continue to offer the Lockdown special until the Lockdown restrictions allow us to begin offering Saturday Group sessions at a discounted fee of R950, at which time the individual session fee will increase to R2450.

Saturday Group Session



  • 3 hour group session *
  • 7-day telephonic support
  • Back-up session

* Includes registration, Q&A and breaks

Do The Math

It’s clear that compared to this modest investment, the cost of smoking on one’s health, longevity and wallet/purse are huge. Book your session today. Stop smoking and start living!

Individual Weekday Session



  • 2 hour individual session
  • 7-day telephonic support
  • Back-up session

Do The Math

It’s clear that compared to this modest investment, the cost of smoking on one’s health, longevity and wallet/purse are huge. Book your session today. Stop smoking and start living!

Paying For Your Session

We don’t accept credit cards, but you can use a credit/debit card to do an EFT payment online before you arrive. Otherwise, you can pay by cash at your appointment.


“Hypnosis is the most effective way to stop smoking, according to the largest ever scientific comparison of ways of breaking the habit.” – New Scientist, Vol. 136 issue 1845, October 1992.

To find the most effective method to stop smoking scientists at Iowa University analysed the results of more than 600 studies covering almost 72 000 people from America and Europe.

Hypnosis surpassed all other available methods in its ability to help smokers stop smoking, and was found to be 15 times as effective as trying to stop alone.

The results of the study were published in the Journal of Applied Psychology, Vol. 77(4), Aug 1992 and the success rates of the various methods can be viewed in the table below.

Included are results of various other studies conducted since the the 1960s that prove the effectiveness of hypnosis with smoking cessation.

94% 94% of 1000 people stopped smoking with hypnotherapy for 18 months or more. (American Journal of Clinical Hypnosis, Von Dedenroth, T. (1968))
91% A study of 43 patients, at 6- to 36-months follow-up 91% reported abstinence. (University of Washington School of Medicine, July 2001, 49(3):257-66. Barber J.)
88% Success with hypnotherapy, based on 12-month follow-up. (International Journal of Clinical and Experimental Hypnosis, Kline, M. (1970))
87% A study of 186 patients, at 3-month follow-up 87% reported abstinence (Adkar Associates, Bloomington, Indiana, Johnson DL, Karkut RT Psychol Rep, 1994 Oct: 75(2):851-7)
67% Published research findings by Watkins, Sanders, Crasilneck and Hall.
60% (1) Single-session hypnosis using latest relaxation methods
30% (1) Suggestion hypnosis only or listening to tapes
(10% of studies showed results greater than 60%)
29% (1) Combined exercise and breathing therapy
25% (1) Aversion therapy
24% (1) Acupuncture (Auricular therapy)
10% (1) Nicotine gum
9% (1) Self-help books
6% (1) Willpower alone

(1)New Scientist, Vol. 136 issue 1845, October 1992 and the (1)Journal of Applied Psychology, Vol. 77(4), August 1992

Contact Us

To Make a Booking

If you would like to book your session to stop smoking, please contact us by phone, e-mail, or by completing the contact form.

If you have any questions, we will be happy to chat with you. We look forward to helping you become free of your smoking habit.

Open Times
Monday to Friday: 9am – 5pm
Saturday: 9am – 1pm

076 983 6384

Unit 5 ERF: 4316
Hout Bay Road
Hout Bay
Cape Town

GPS -34.013738,18.388291

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